检索关键字洞察API为搜索营销人员、内容策略师和希望优化SEO和付费媒体活动的开发人员提供详细数据。该API返回全面的关键字指标,包括高低点击成本(CPC)、竞争指数、平均每月搜索量以及每月搜索量的详细历史趋势。
每个响应不仅包括关键字竞争性和流量潜力等基本指标,还包括历史表现。您将能够看到关键字的兴趣如何每月变化,从而轻松地将您的策略与季节性趋势或增长需求对齐。例如,像“iphone”这样的关键字可能会在假日购物月份的搜索活动中出现高峰,帮助广告主更有效地规划他们的活动。
要使用此端点,您必须在参数中指定一个关键字
关键词洞察 - 端点功能
| 对象 | 描述 |
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keyword |
[必需] Enter a keyword |
{"result":[{"High CPC":"$0.49","Low CPC":"$0.09","avg_monthly_searches":135000,"competition_index":100,"competition_value":"HIGH","keyword":"iphone","monthly_search_volumes":[{"month":"JULY","searches":135000,"year":2024},{"month":"AUGUST","searches":135000,"year":2024},{"month":"SEPTEMBER","searches":201000,"year":2024},{"month":"OCTOBER","searches":135000,"year":2024},{"month":"NOVEMBER","searches":135000,"year":2024},{"month":"DECEMBER","searches":135000,"year":2024},{"month":"JANUARY","searches":110000,"year":2025},{"month":"FEBRUARY","searches":110000,"year":2025},{"month":"MARCH","searches":110000,"year":2025},{"month":"APRIL","searches":110000,"year":2025},{"month":"MAY","searches":110000,"year":2025},{"month":"JUNE","searches":90500,"year":2025}]},{"High CPC":"$0.34","Low CPC":"$0.05","avg_monthly_searches":60500,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 14","monthly_search_volumes":[{"month":"JULY","searches":60500,"year":2024},{"month":"AUGUST","searches":60500,"year":2024},{"month":"SEPTEMBER","searches":246000,"year":2024},{"month":"OCTOBER","searches":74000,"year":2024},{"month":"NOVEMBER","searches":49500,"year":2024},{"month":"DECEMBER","searches":49500,"year":2024},{"month":"JANUARY","searches":40500,"year":2025},{"month":"FEBRUARY","searches":40500,"year":2025},{"month":"MARCH","searches":40500,"year":2025},{"month":"APRIL","searches":40500,"year":2025},{"month":"MAY","searches":40500,"year":2025},{"month":"JUNE","searches":40500,"year":2025}]},{"High CPC":"$0.32","Low CPC":"$0.03","avg_monthly_searches":18100,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 14 pro","monthly_search_volumes":[{"month":"JULY","searches":22200,"year":2024},{"month":"AUGUST","searches":18100,"year":2024},{"month":"SEPTEMBER","searches":33100,"year":2024},{"month":"OCTOBER","searches":18100,"year":2024},{"month":"NOVEMBER","searches":18100,"year":2024},{"month":"DECEMBER","searches":18100,"year":2024},{"month":"JANUARY","searches":14800,"year":2025},{"month":"FEBRUARY","searches":12100,"year":2025},{"month":"MARCH","searches":12100,"year":2025},{"month":"APRIL","searches":12100,"year":2025},{"month":"MAY","searches":12100,"year":2025},{"month":"JUNE","searches":12100,"year":2025}]},{"High CPC":"$0.92","Low CPC":"$0.05","avg_monthly_searches":60500,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 13","monthly_search_volumes":[{"month":"JULY","searches":74000,"year":2024},{"month":"AUGUST","searches":60500,"year":2024},{"month":"SEPTEMBER","searches":90500,"year":2024},{"month":"OCTOBER","searches":60500,"year":2024},{"month":"NOVEMBER","searches":60500,"year":2024},{"month":"DECEMBER","searches":60500,"year":2024},{"month":"JANUARY","searches":40500,"year":2025},{"month":"FEBRUARY","searches":40500,"year":2025},{"month":"MARCH","searches":49500,"year":2025},{"month":"APRIL","searches":40500,"year":2025},{"month":"MAY","searches":40500,"year":2025},{"month":"JUNE","searches":40500,"year":2025}]},{"High CPC":"$0.26","Low CPC":"$0.02","avg_monthly_searches":27100,"competition_index":98,"competition_value":"HIGH","keyword":"iphone 11","monthly_search_volumes":[{"month":"JULY","searches":40500,"year":2024},{"month":"AUGUST","searches":33100,"year":2024},{"month":"SEPTEMBER","searches":40500,"year":2024},{"month":"OCTOBER","searches":33100,"year":2024},{"month":"NOVEMBER","searches":33100,"year":2024},{"month":"DECEMBER","searches":33100,"year":2024},{"month":"JANUARY","searches":22200,"year":2025},{"month":"FEBRUARY","searches":22200,"year":2025},{"month":"MARCH","searches":22200,"year":2025},{"month":"APRIL","searches":22200,"year":2025},{"month":"MAY","searches":22200,"year":2025},{"month":"JUNE","searches":22200,"year":2025}]},{"High CPC":"$0.30","Low CPC":"$0.03","avg_monthly_searches":12100,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 13 pro","monthly_search_volumes":[{"month":"JULY","searches":14800,"year":2024},{"month":"AUGUST","searches":14800,"year":2024},{"month":"SEPTEMBER","searches":18100,"year":2024},{"month":"OCTOBER","searches":14800,"year":2024},{"month":"NOVEMBER","searches":14800,"year":2024},{"month":"DECEMBER","searches":14800,"year":2024},{"month":"JANUARY","searches":9900,"year":2025},{"month":"FEBRUARY","searches":9900,"year":2025},{"month":"MARCH","searches":9900,"year":2025},{"month":"APRIL","searches":9900,"year":2025},{"month":"MAY","searches":9900,"year":2025},{"month":"JUNE","searches":9900,"year":2025}]},{"High CPC":"$0.43","Low CPC":"$0.05","avg_monthly_searches":9900,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 14 plus","monthly_search_volumes":[{"month":"JULY","searches":22200,"year":2024},{"month":"AUGUST","searches":22200,"year":2024},{"month":"SEPTEMBER","searches":9900,"year":2024},{"month":"OCTOBER","searches":9900,"year":2024},{"month":"NOVEMBER","searches":9900,"year":2024},{"month":"DECEMBER","searches":9900,"year":2024},{"month":"JANUARY","searches":8100,"year":2025},{"month":"FEBRUARY","searches":6600,"year":2025},{"month":"MARCH","searches":6600,"year":2025},{"month":"APRIL","searches":5400,"year":2025},{"month":"MAY","searches":5400,"year":2025},{"month":"JUNE","searches":5400,"year":2025}]},{"High CPC":"$0.32","Low CPC":"$0.03","avg_monthly_searches":9900,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 13 mini","monthly_search_volumes":[{"month":"JULY","searches":12100,"year":2024},{"month":"AUGUST","searches":12100,"year":2024},{"month":"SEPTEMBER","searches":12100,"year":2024},{"month":"OCTOBER","searches":12100,"year":2024},{"month":"NOVEMBER","searches":9900,"year":2024},{"month":"DECEMBER","searches":9900,"year":2024},{"month":"JANUARY","searches":8100,"year":2025},{"month":"FEBRUARY","searches":8100,"year":2025},{"month":"MARCH","searches":8100,"year":2025},{"month":"APRIL","searches":8100,"year":2025},{"month":"MAY","searches":8100,"year":2025},{"month":"JUNE","searches":8100,"year":2025}]},{"High CPC":"$0.06","Low CPC":"$0.02","avg_monthly_searches":6600,"competition_index":100,"competition_value":"HIGH","keyword":"apple watch series 8","monthly_search_volumes":[{"month":"JULY","searches":9900,"year":2024},{"month":"AUGUST","searches":8100,"year":2024},{"month":"SEPTEMBER","searches":8100,"year":2024},{"month":"OCTOBER","searches":5400,"year":2024},{"month":"NOVEMBER","searches":6600,"year":2024},{"month":"DECEMBER","searches":9900,"year":2024},{"month":"JANUARY","searches":8100,"year":2025},{"month":"FEBRUARY","searches":2900,"year":2025},{"month":"MARCH","searches":3600,"year":2025},{"month":"APRIL","searches":3600,"year":2025},{"month":"MAY","searches":3600,"year":2025},{"month":"JUNE","searches":3600,"year":2025}]},{"High CPC":"$0.08","Low CPC":"$0.02","avg_monthly_searches":9900,"competition_index":100,"competition_value":"HIGH","keyword":"apple watch ultra","monthly_search_volumes":[{"month":"JULY","searches":14800,"year":2024},{"month":"AUGUST","searches":12100,"year":2024},{"month":"SEPTEMBER","searches":18100,"year":2024},{"month":"OCTOBER","searches":12100,"year":2024},{"month":"NOVEMBER","searches":12100,"year":2024},{"month":"DECEMBER","searches":12100,"year":2024},{"month":"JANUARY","searches":8100,"year":2025},{"month":"FEBRUARY","searches":6600,"year":2025},{"month":"MARCH","searches":8100,"year":2025},{"month":"APRIL","searches":6600,"year":2025},{"month":"MAY","searches":8100,"year":2025},{"month":"JUNE","searches":8100,"year":2025}]},{"High CPC":"$0.21","Low CPC":"$0.14","avg_monthly_searches":22200,"competition_index":100,"competition_value":"HIGH","keyword":"iphone se","monthly_search_volumes":[{"month":"JULY","searches":22200,"year":2024},{"month":"AUGUST","searches":22200,"year":2024},{"month":"SEPTEMBER","searches":27100,"year":2024},{"month":"OCTOBER","searches":27100,"year":2024},{"month":"NOVEMBER","searches":22200,"year":2024},{"month":"DECEMBER","searches":27100,"year":2024},{"month":"JANUARY","searches":22200,"year":2025},{"month":"FEBRUARY","searches":33100,"year":2025},{"month":"MARCH","searches":18100,"year":2025},{"month":"APRIL","searches":18100,"year":2025},{"month":"MAY","searches":18100,"year":2025},{"month":"JUNE","searches":14800,"year":2025}]},{"High CPC":"$0.50","Low CPC":"$0.02","avg_monthly_searches":12100,"competition_index":87,"competition_value":"HIGH","keyword":"iphone xr","monthly_search_volumes":[{"month":"JULY","searches":14800,"year":2024},{"month":"AUGUST","searches":14800,"year":2024},{"month":"SEPTEMBER","searches":18100,"year":2024},{"month":"OCTOBER","searches":14800,"year":2024},{"month":"NOVEMBER","searches":12100,"year":2024},{"month":"DECEMBER","searches":14800,"year":2024},{"month":"JANUARY","searches":12100,"year":2025},{"month":"FEBRUARY","searches":9900,"year":2025},{"month":"MARCH","searches":12100,"year":2025},{"month":"APRIL","searches":9900,"year":2025},{"month":"MAY","searches":9900,"year":2025},{"month":"JUNE","searches":9900,"year":2025}]},{"High CPC":"$0.34","Low CPC":"$0.05","avg_monthly_searches":90500,"competition_index":100,"competition_value":"HIGH","keyword":"iphone 15","monthly_search_volumes":[{"month":"JULY","searches":165000,"year":2024},{"month":"AUGUST","searches":135000,"year":2024},{"month":"SEPTEMBER","searches":246000,"year":2024},{"month":"OCTOBER","searches":110000,"year":2024},{"month":"NOVEMBER","searches":74000,"year":2024},{"month":"DECEMBER","searches":74000,"year":2024},{"month":"JANUARY","searches":60500,"year":2025},{"month":"FEBRUARY","searches":49500,"year":2025},{"month":"MARCH","searches":60500,"year":2025},{"month":"APRIL","searches":49500,"year":2025},{"month":"MAY","searches":49500,"year":2025},{"month":"JUNE","searches":49500,"year":2025}]},{"High CPC":"$0.75","Low CPC":"$0.03","avg_monthly_searches":14800,"competition_index":100,"competition_value":"HIGH","keyword":"iphone deals","monthly_search_volumes":[{"month":"JULY","searches":27100,"year":2024},{"month":"AUGUST","searches":14800,"year":2024},{"month":"SEPTEMBER"}]}],"_note":"Response truncated for documentation purposes"}
curl --location --request GET 'https://zylalabs.com/api/8629/retrieve+keyword+insights+api/15143/%e5%85%b3%e9%94%ae%e8%af%8d%e6%b4%9e%e5%af%9f?keyword=iphone' --header 'Authorization: Bearer YOUR_API_KEY'
| 标头 | 描述 |
|---|---|
授权
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[必需] 应为 Bearer access_key. 订阅后,请查看上方的"您的 API 访问密钥"。 |
无长期承诺。随时升级、降级或取消。 免费试用包括最多 50 个请求。
关键字洞察端点返回指定关键字的详细指标,包括每次点击费用(CPC)、竞争指数、平均每月搜索量和历史搜索量趋势。这些数据帮助用户分析关键字在SEO和PPC策略中的表现
响应数据包括“关键词”“CPC”“竞争”“月搜索量”和“历史趋势”等字段 每个字段提供对关键词表现和推动流量潜力的洞见
响应数据采用JSON格式结构,每个键代表与关键字相关的特定指标。这样的组织方式便于解析和集成到应用程序中以便进一步分析
关键词洞察端点的主要参数是“关键词”,必须在请求中指定 用户可以通过包含额外的过滤器或选项来自定义他们的请求,具体取决于API文档的支持
数据来源于各种搜索引擎和市场分析工具,确保了对关键词表现的全面视角。这种多源方法增强了所提供指标的可靠性和准确性
典型的用例包括SEO优化 PPC广告活动规划 内容策略开发和市场分析 营销人员可以利用关键词趋势使他们的策略与消费行为和季节性需求保持一致
用户可以分析CPC和竞争指标以确定针对特定关键词的可行性 历史趋势有助于识别季节性模式 从而根据关键词表现随时间的变化在营销活动中进行战略调整
数据准确性通过定期更新和质量检查得以保持,包括交叉引用多个数据源。这个过程确保指标反映当前市场状况和关键词表现趋势
关键词洞察端点提供指定关键词的每次点击成本(CPC)竞争指数平均每月搜索量和历史搜索量趋势的信息这些数据帮助用户评估关键词在SEO和PPC策略中的可行性
检索关键字洞察API涵盖了多个行业和地区的广泛关键字,允许用户分析与其广告活动相关的特定市场或人群中的关键字表现
用户可以通过指定附加参数来定制他们的请求,例如地理位置或语言(如果API文档支持)。这使得根据用户需求获得更有针对性的见解成为可能
主要接受的参数是“关键词”,它应该是一个表示感兴趣的关键词的字符串。其他参数可能包括用于地区或语言的过滤器,这取决于API的功能
在响应中 "CPC" 表示该关键词的平均每次点击成本 "competition" 反映了该关键词的竞争水平 "monthly_search_volume" 显示每月的平均搜索量 "historical_trends" 提供了对过去搜索量波动的深入了解
如果API返回部分或空结果,用户应该检查关键词的拼写或尝试更宽泛的术语。此外,查看API文档以了解任何限制或必要参数可以帮助改善请求以获得更好的结果
用户可以预期在历史趋势中看到季节性模式,例如在假期或活动期间搜索量增加 分析这些模式可以帮助规划与消费者行为相一致的营销策略
用户可以利用历史搜索量数据识别趋势,允许他们根据高峰兴趣时期调整营销策略。这一洞察对于优化活动时机和资源分配至关重要
除了 CPC、竞争和每月搜索量之外,关键词洞察端点还提供了一些指标,如关键词趋势,突出搜索兴趣的波动。这使得用户能够识别新兴关键词和季节性激增,从而可以为他们的营销策略提供参考
关键词洞察端点设计为每次请求接受一个关键词。对于批量分析,用户需要为每个关键词单独发起请求以获取详细洞察
关键词洞察端点通常提供几个月的历史数据,允许用户分析趋势变化。这有助于理解关键词表现如何演变,特别是在特定季节或事件期间
竞争指数表示某个关键词的竞争程度,通常在低到高的范围内。较高的指数意味着有更多广告主在竞标该关键词,这可能会影响其在PPC广告活动中的可行性
如果收到错误响应,用户应检查请求参数的准确性,确保关键字有效,并查阅API文档以获取特定错误代码和故障排除步骤
虽然关键词洞察接口可以分析广泛的关键词,但某些小众或高度特定的术语可能会产生有限的数据。鼓励用户测试各种关键词,以找到那些具有足够搜索量和竞争数据的关键词
平均每月搜索量指标帮助用户评估一个关键词可以产生的潜在流量通过将该指标与CPC和竞争进行比较用户可以优先选择在他们的广告活动中提供最佳成本和流量潜力平衡的关键词
历史趋势提供了对某个关键词搜索兴趣随时间变化的洞察。理解这些趋势可以帮助营销人员将他们的策略与兴趣增高的时期对齐,从而优化活动的时机和资源分配
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